Changes in Apple since Cook took over

Emma Seckinger, Co-news Editor

The logo of an apple with a bite taken out of it has become a recognizable logo around the world. The sleek and smooth designs are easily distinguishable. Founded in 1976 by the late Steve Jobs, Apple Incorporated has dominated the industry of technology and become a household name.

Jobs’ untimely death in 2011, caused by a pancreas neuroendocrine tumor left the company in the hands of Timothy Cook. Unlike the visionary Jobs, Cook is more interested in enforcing Apple’s market share instead of focusing on the software. Cook has eased up on the Apple employees, whereas Jobs would push them to their limit.

As technology continues to evolve daily, the demand for modern products with never-before-seen features is increasing. Since Jobs no longer spears the creative side of the company, many aspects of new products and marketing released by Apple Inc. are being changed.

“I think it’s progressed a lot,” junior Sydney Neam said. “There [are] more options and lots more colors.”

The recent release of the company’s new software program, iOS7, and their latest iPhones, the 5S and C, demonstrate recent changes in the companies design. The design of rounded rectangles was changed into circles and the appearance is much more abstract, taking away from the vivacity is the applications.

“I like how it’s changed,” freshman Michael Lara said. “I like the new style they put into [iOS 7], it makes it more modern, freshman Michael Lara said.

Although Apple Inc. has released updates, they have yet to come up with an entirely new product. When Jobs was CEO, computers, phones, tablets, and music players were all produced within a span of only a few years. The innovations from Apple after the death of Jobs are meant to keep the company from falling behind as other companies are taking over. The reaction over the 5 has not been full of praise, something the company is unaccustomed to after Jobs.

“I don’t like the new designs,” sophomore Michael Shore said. “It’s not good technology, it’s just made to look good.”