A mission for Veronica Mars

Sabrina Chi, Co-Focus Editor

The girl with the double life, not one of the Bond girls, but Veronica Mars, high school student by day, private investigator by night. The show gained popularity amongst teenagers nationwide from its debut in 2004 to its abrupt end in 2007. Veronica Mars lives in the fictional town of Neptune, California with her father who guides her in cases and mysteries. In each episode, she solves an individual case while trying to piece together a larger mystery haunting the town. Ever since its cancelation seven years ago, fans wished for another season or some way to keep “Veronica Mars” thriving. In the end, their wish was granted.

“It’s excellent for popularity for a project because it’s good to put yourself out there to inspire others, “sophomore Sabrina Calixte said.

Last year, the creator Rob Thomas and Kristen Bell who plays Veronica Mars, launched a Kickstarter (a website that funds creative projects) to raise two million in 30 days to create a Veronica Mars film. Within 10 hours they reached the goals, breaking the Kickstarter record of “fastest account to meet its goal” and “the account with the most followers.” Over time, it raised 5.7 million dollars, which made making the movie official. Veronica Mars became the first fan-financed film ever. There have been comebacks on shows such as “Firefly” and “Arrested Development”, but by major corporations. However, Veronica Mars rose from the ashes thanks to many of the fans who funded the film adaptation.

“I think it’s awesome because fans can fund projects and get their wishes,” senior Jon Comeau said. “By offering people what they want, they are most likely to fund it.”

The film continues as the sequel to the series, but this time, 10 years later at Veronica Mars’ high school reunion. She gets pulled back into her old town to help her ex-boyfriend , Logan Echolls, and to unravel a murder mystery. The release date is March 14, one year exactly after its debut on Kickstarter. Many look to the example as a new way to bring in the funding for films and shows. A big fan base can give past shows another run or let the doors open for new shows. The concept of “Kickstarting” also goes by the name “Crowd Sourcin”; it allows one to persuade others to donate a sum as small as one dollar and as large as one thousand dollars in exchange for a perk (such as a free music download or free movie tickets at the red carpet premiere). The concept gives entrepreneurs a chance to raise their funds for a project in an easy way. The use of social media to excite others has never been tested until this generation.

“The fans will be so excited to see the movie since it [“Veronica Mars”] reached its maximum goal,” junior Gena Cintra said. “Fans are capable of funding projects so they should get what they want especially if it’s a lot of people for the cause.”